Complex Query Building
Getting specific data segments from GA4 requires navigating confusing interfaces or begging engineering for custom reports.
Deep-Dive Analysis Made Simple
DyDaM for Marketing Analysts
Marketing analysts need to dig deep into data, spot trends, and surface insights that drive strategy. DyDaM gives you the flexibility to slice and dice data without writing SQL or waiting for engineering.
Marketing Analytics Challenges You Face
Cross-Platform Analysis
Correlating SEO rankings with traffic trends means exporting from multiple tools and joining in spreadsheets.
Ad-Hoc Requests
Executives ask for new cuts of data constantly. Building each report from scratch wastes analysis time.
How DyDaM Solves It
Natural Language Queries
Ask "What's our bounce rate for blog posts from organic search?" and get instant answers.
Reusable Filter Groups
Create filter segments once (branded keywords, product pages) and apply them across any analysis.
Custom Widget Builder
Build exactly the visualization you need. Save it as a template for future use.
Key Marketing Metrics You'll Track
- Segment-Level Analysis
- Cohort Comparisons
- Trend Detection
- Conversion Funnel Drop-offs
- Traffic Quality Metrics
- Content Performance Scores
Frequently Asked Questions
Can I ask complex analytical questions?
Yes, DyDaM's AI understands marketing context. Ask questions like 'What's the bounce rate for blog posts from organic search?' and get segmented analysis instantly.
How do filter groups work?
Filter groups let you create reusable segments like 'branded keywords' or 'product pages'. Apply them to any widget with one click instead of rebuilding filters every time.
Can I export data for deeper analysis?
Yes, you can export widget data to CSV or use our API (coming soon) for integration with other analysis tools. DyDaM is designed to complement your existing workflow.
Analyze Faster, Discover More
Spend less time pulling data and more time finding insights.