Privacy Policy | DyDaM

1. Introduction

Welcome to DyDaM ("Dynamic Dashboard for Marketing Analytics"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform. Please read this privacy policy carefully. By using DyDaM, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Account Information

When you sign up for DyDaM, we collect information provided through your Google account, including your name, email address, and profile picture.

2.2 Marketing Data

When you connect your marketing platforms (Google Analytics, Google Search Console, HubSpot, etc.), we access and process your marketing data to provide our services. This may include website analytics, search performance data, customer relationship data, and other marketing metrics.

2.3 Usage Data

We collect information about how you interact with our platform, including the features you use, the queries you make to our AI assistant, the widgets you create, and your dashboard configurations.

2.4 AI Interactions

When you use our AI-powered features, your prompts, questions, and the context of your queries are processed by third-party AI providers (see Section 3).

3. Third-Party AI Providers

Important: DyDaM uses third-party artificial intelligence providers to power our AI assistant and analytics features. These providers include, but are not limited to:

Anthropic (Claude) - For natural language processing and AI-powered insights
OpenAI (GPT) - For text generation and data analysis
Google (Gemini) - For AI-powered features and analytics

When you interact with our AI features, your prompts and relevant data context are sent to these providers to generate responses. These AI providers may use this data according to their own privacy policies and terms of service. We recommend reviewing the privacy policies of these providers:

Anthropic: https://www.anthropic.com/privacy
OpenAI: https://openai.com/privacy
Google: https://policies.google.com/privacy

By using our AI features, you acknowledge and consent to your data being processed by these third-party AI providers.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our platform and store certain information. We also use third-party analytics and marketing services that may place cookies on your device.

4.1 Types of Cookies We Use

Essential Cookies: Required for the platform to function (authentication, session management)
Analytics Cookies: Help us understand how users interact with our platform
Marketing Cookies: Used for advertising and remarketing purposes
Targeting Cookies: Used to deliver relevant advertisements

4.2 Third-Party Services

We use the following third-party analytics and marketing services that may collect data through cookies:

Google Analytics - Website analytics and user behavior tracking
Google Ads - Advertising and conversion tracking
Facebook/Meta Pixel - Advertising and remarketing
LinkedIn Insight Tag - B2B advertising and analytics
Reddit Pixel - Advertising and conversion tracking
Other marketing and analytics platforms as needed

These services may collect information about your online activities over time and across different websites. You can manage your cookie preferences through your browser settings.

5. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our services
Process your requests and generate AI-powered insights
Create and display marketing dashboards and widgets
Communicate with you about your account and our services
Analyze usage patterns and improve user experience
Display relevant advertisements and marketing materials
Comply with legal obligations

6. Data Sharing and Disclosure

We may share your information with:

AI Providers: As described in Section 3, to process AI-related requests
Analytics and Marketing Partners: As described in Section 4
Service Providers: Third parties who help us operate our platform
Legal Requirements: When required by law or to protect our rights

7. Data Security

We implement reasonable security measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

8. Data Retention

We retain your information for as long as your account is active or as needed to provide our services. You may request deletion of your account and associated data by contacting us.

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

Right to access your personal data
Right to correct inaccurate data
Right to delete your data
Right to restrict processing
Right to data portability
Right to opt-out of marketing communications

10. Children's Privacy

DyDaM is not intended for children under 18 years of age. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us through the platform or at the email address provided in your account settings.